The in-house hire is the expensive answer
One generalist marketer in Sydney costs more than four specialists in Manila. Most Sydney clients come to us after a coordinator resigns and they reconsider whether the role needed to be a role at all.
Sydney, New South Wales
Website design and an offshore digital team for Sydney businesses
Sydney has the most expensive marketing labour in the country, so a website design company, an SEO contractor and a generalist marketing hire all cost more here, and the generalist is by definition weaker at each discipline than a specialist.
A mid-level in-house marketing coordinator, once you add superannuation, leave loading, payroll tax, a desk and the software they need, lands well north of six figures a year. Two Shores Online gives Sydney businesses web design and the same four capabilities as a contracted Philippines-based team, on Sydney hours.
Working hours
The overlap, in Sydney time
Sydney observes daylight saving and Manila does not, so we are three hours behind you from October to April and two for the rest of the year. We shift our start times at the changeover so the overlap stays constant.
- We are online before your 9am, every day.
- Your morning is our whole morning. A brief sent at nine is in progress before your first coffee is cold.
- Our day ends around your mid-afternoon, and urgent items go out with a written handover rather than silence.
- Friday afternoon in Sydney is Friday afternoon for us. Nothing sits over the weekend unread.
Working with Sydney
- Sydney / Melbourne
- 2–3 hours ahead of Manila Full working-day overlap
- Perth
- Same time zone as Manila Complete overlap
- Auckland
- 4–5 hours ahead Strong morning overlap
- London
- 7–8 hours behind Dedicated overlap hours
- New York
- 12–13 hours behind Async handover cycle
Manila runs on UTC+8 and does not observe daylight saving. We move our start times with the New South Wales changeover in October and April so the overlap stays the same all year.
Why Sydney calls us
Four reasons this works here
Most Sydney enquiries arrive at one of these four moments.
Agency minimums have moved out of reach
Sydney agencies with a real strategy function increasingly will not take engagements under five figures a month. Below that line you get a junior on an oversized retainer. We staff senior specialists, whether the job is web design or search, at a level that matches the work.
Professional services need consistency, not campaigns
A good deal of Sydney runs on legal, financial, property and consulting firms whose marketing need is steady output: articles published, listings maintained, LinkedIn kept warm, enquiries answered fast. That is a staffing problem more than a creative one.
Sydney talent churns, and context leaves with it
Losing a marketing hire means losing everything they knew about your business. Our engagements are documented by default, so the process survives any individual, ours or yours.
What we do
Web design, SEO and social media for Sydney clients
Four service lines, from web design in Sydney to virtual assistants, weighted towards the steady output that professional services firms actually need. Web design, ecommerce website design Sydney stores need, and search, from a web design company Sydney businesses can reach before 9am, without Sydney overheads.
Website and digital foundation
Website Design Sydney
Custom-coded, WordPress and e-commerce web development in Sydney, built for speed, flexibility and a tailored user experience — plus the ongoing care that keeps them performing. We are the website design company Sydney firms brief before 9am, and web development in Sydney runs on the same schedule.
About Web Development
Marketing and brand growth
Marketing & SEO Services
Search engine optimisation, paid search, content and brand management working as one strategy instead of four disconnected activities. An SEO company and search engine marketing team in one, so SEO agency services are quoted as a single plan.
About Marketing & SEO
Marketing and brand growth
Social Media Management Services
Channel strategy, content planning, posting, community support and performance monitoring — handled end to end by a team that treats your channels like their own. Social media agency services sized for small business social media marketing, not enterprise retainers.
About Social Media
Virtual assistance and operations
Virtual Assistant Services
Administrative support, client communication and marketing operations handled by trained assistants who work inside your systems and your hours. Virtual assistant services for small businesses, from assistants we train and contract ourselves rather than the virtual assistant companies that resell a marketplace.
About Virtual Assistance
The alternative
What this replaces
Most Sydney businesses arriving here are choosing between a full-time marketing hire and a mid-tier agency retainer. The hire gives you loyalty but one skill set. The retainer gives you skills but not much of anyone's attention. A contracted offshore team gives you four skill sets and named people, and you can resize it quarterly.
- Four specialists for less than one Sydney generalist
- Named people rather than whoever is free this week
- Resize the engagement quarterly, not annually
- Process documented by default, so nothing leaves with a resignation
Sydney questions
What Sydney businesses ask first
The four that come up on nearly every discovery call.
Actually available. Our working day is set against AEST and AEDT rather than Manila convenience, and the weekly call is scheduled in your calendar, not ours.
You do. Everything is built inside your own hosting, your own Google and Meta accounts and your own domain. Credentials live in a shared password manager and are revoked at the end of an engagement. We sign NDAs on request as standard.
Client data stays in your systems wherever possible. If your industry has specific handling requirements under Australian privacy law, raise it at discovery and we will confirm in writing what we can and cannot hold.
Often yes. A common Sydney arrangement is a local agency on brand and campaign strategy with us handling production, web and always-on execution. If you are shortlisting the best website design Sydney has, we are happy to sit behind whoever wins it, or to work alongside your existing web design agency in Sydney. We are comfortable being the delivery half.
Discovery calls are usually booked within a few business days. Virtual assistance and social media engagements typically begin within one to two weeks. Website builds start against a written project timeline.
Elsewhere in Australia
We work across Australia
Same team, same standards. The difference between these pages is the clock and the market, not the work.
Ready when you are
Ready to build your Sydney team?
Start with the service you need today and scale from there.
or email janmichael@twoshoresonline.com