Get found, build trust and generate demand
Visibility is not one channel. It is your search rankings, your paid campaigns, your content and your brand all pointing the same direction. We run them together so each one makes the others work harder.
Rankings for terms that actually convert
Paid spend measured against real leads
A content engine that compounds over time
One consistent brand across every channel
Everything under marketing & seo services
Search engine optimisation, paid search, content and brand management working as one strategy instead of four disconnected activities. An SEO company and search engine marketing team in one, so SEO agency services are quoted as a single plan.
Search Engine Optimisation (SEO)
Technical, on-page and content optimisation to improve rankings, traffic and discoverability — built on fundamentals rather than shortcuts. SEO services for small businesses without the shortcuts some search engine optimisation companies sell, plus ecommerce SEO services for product and category pages.
Included
- Technical audits and fixes
- Keyword research and mapping
- On-page and content optimisation
- Local SEO and Google Business Profile
Search Engine Marketing (SEM)
Paid search strategy, campaign setup, keyword targeting, optimisation and performance reporting that ties spend back to results.
Included
- Google Ads and Microsoft Ads
- Campaign structure and setup
- Bid, budget and negative keyword management
- Conversion tracking and reporting
Content Creation and Copywriting
Website, campaign, blog and social content created to inform, engage and convert — written in your voice, not generic filler. Written by the same SEO services company that runs your campaigns.
Included
- Website and landing page copy
- Blog and article programs
- Ad and campaign copy
- Email and newsletter content
Brand Management
Positioning, visual consistency, messaging, brand governance and ongoing campaign support so everything you publish looks and sounds like you.
Included
- Positioning and messaging frameworks
- Visual identity and guidelines
- Asset libraries and templates
- Campaign and launch support
From first call to ongoing care
Audit and baseline
Where you rank, what you spend and what your competitors are doing.
Strategy and priorities
The channels and keywords worth your budget, sequenced by impact.
Execute and optimise
Campaigns live, content shipping, technical fixes deployed.
Report and refine
Monthly reporting on traffic, rankings, leads and cost per result.
Tools and platforms we work in
The rest of the team
Each service is stronger when it runs alongside the others. Here is what else we handle.
Ready to get started with marketing & seo?
Book a call and we will scope it properly — no obligation, no hard sell.
or email janmichael@twoshoresonline.com